Capitalizing on Culture w/ Paula
Senior Marketing Manager for The Toro Company, Paula Sliefert's debut Groundskeeper Chat features everything that's great about our industry: passion, innovation and camaraderie. Paula, Meg, Weston and Chris put their heads together to brainstorm ideas on how commercial partners can support the sports field managers who are bound to see an uptick in projects and stress as major events like the World Cup are brought to our facilities. While capitalizing on the extra attention our industry will receive in order to grow our work force, professionalize our jobs and much more.
Listen along for a jam-packed hour of what feels like only the tip of the iceberg, here's what you'll hear in our latest Groundskeeper Chat episode:
- Paula's Turf Origin Story
- Culture of the Turf Industry
- Preparing Groundskeepers for Global Events
- Lastly, Visibility for Groundskeepers and our Industry
A little bit more about our guest:
Paula Sleifert is the Senior Marketing Manager and commonly known as the Toro Lady, the company she has been with for over 17 years. She is passionate about providing groundskeepers with the tools they need to succeed and inspiring the next generation to choose a career in our industry.