We invite Leah Withrow back for another Groundskeeper Chat, this time to discuss branding. What started as an organic effort on turf twitter has evolved into a strategic recruiting and engagement tool for Leah.

This Groundskeeper Chat is a part of our branding 101 series, here's what you'll hear in this week's episode:

  • Leah's route to turf
  • The benefits of personalizing social accounts
  • What strategies Leah uses to spark engagement and interest in the turf industry
  • How Leah utilizes her social accounts as validation for her skills
  • Lastly, the importance of visibility and keeping it simple on social

A little bit more about our guest:

Leah Withrow is the Head Groundskeeper for the Reno Aces and familiar face in the industry. Leah is a trailblazer in turf as one of the youngest head groundskeepers in baseball. She has also been blazing trails in the social landscape of turf by allowing people to get a glimpse into her day to day on the job. Leah says, "The only thing turf people like more than talking turf, is tweeting about it."

You can also listen to the conversation on: