We invite Leah Withrow back for another Groundskeeper Chat, this time to discuss branding. What started as an organic effort on turf twitter has evolved into a strategic recruiting and engagement tool for Leah.

This Groundskeeper Chat is a part of our branding 101 series, here's what you'll hear in this week's episode:

  • Leah's route to turf
  • The benefits of personalizing social accounts
  • What strategies Leah uses to spark engagement and interest in the turf industry
  • How Leah utilizes her social accounts as validation for her skills
  • Lastly, the importance of visibility and keeping it simple on social

A little bit more about our guest:

Leah Withrow is the Head Groundskeeper for the Reno Aces and familiar face in the industry. Leah is a trailblazer in turf as one of the youngest head groundskeepers in baseball. She has also been blazing trails in the social landscape of turf by allowing people to get a glimpse into her day to day on the job. Leah says, "The only thing turf people like more than talking turf, is tweeting about it."


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