How important is visibility as a groundskeeper for our industry? Director of Field Operations for the Lehigh Valley Iron Pigs, Andy Gossel answers this question and many more in our Branding 101 kick off Groundskeeper Chat.

Here's what Andy had to say about the importance of groundskeeper branding:

  • Andy's route to turf
  • The power of turf twitter
  • How sharing connects you to solutions and combats misconceptions
  • How to brand yourself vs how to brand your crew
  • Lastly, how social branding serves as a living, breathing resume for groundskeepers

A little bit more about our guest:

After 24 years in education, Andy Gossel took a leap of faith and joined the sports turf industry. He credits all his success to a long list of mentors that helped him along the way. Andy also believes in the power of turf twitter where he gathers and shares information about his gig. What started as an organic effort of showing the daily ins and outs of his job on social has cemented him as a positive representation for our industry. Today, Andy is the Director of Field Operations for the Lehigh Valley IronPigs AAA affiliate baseball team.

You can also listen to the conversation on: